Entrepreneurship and employer branding; PhD at TUM Chair for Strategy and Organization (Prof. Isabell Welpe); AOM Best Empirical Paper 2015 (Entrepreneurship Division).

1. Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors2017, journal, Journal of Business Venturing, with Andranik Tumasjan, Isabell Welpe
2. Small, but attractive: the effect of employer branding and legitimacy on startup attractiveness2015, conference, Academy of Management Proceedings, with Andranik Tumasjan, Isabell Welpe
3. Understanding the Mechanics of Persuasive System Design: A Mixed-Method Theory-driven Analysis of Freeletics2016, conference, CHI, with Hanna Schneider, Andreas Butz, Florian Alt