Center for
Digital Technology
and Management
Philip Mayrhofer
Philip Mayrhofer
philip.mayrhofer@cdtm.de
Center Assistant 2005-2010
Research

User communities and platform economics (Facebook apps); PhD at LMU Munich School of Management (ISTO, Prof. Tobias Kretschmer), 2013.

  1. Interdependencies in the Discovery and Adoption of Facebook Applications2013, dissertation, Springer Gabler
  2. The Effects of Rewarding User Engagement: The Case of Facebook Apps2013, journal, Information Systems Research 24(1), with Jörg Claussen, Tobias Kretschmer; earlier as CEP Discussion Paper 1133, 2012
  3. Motives and Perception of Fairness in Commercial User Communities2006, book chapter, Springer CDTM volume
All 5 publications