Philipp Naegelein
Philipp Naegelein
Center Assistant 2013-2017
Research

E-commerce and digital markets (mobile product presentation, UX metrics); PhD at LMU Institute of Electronic Commerce and Digital Markets (Prof. Martin Spann); later co-founder of Medikura.

  1. The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment2019, journal, Decision Support Systems, with Martin Spann, Dominik Molitor
  2. Quantified UX: Towards a Common Organizational Understanding of User Experience2016, conference, NordiCHI, with Florian Lachner, Robert Kowalski, Martin Spann et al.
  3. The Effects of Visual Control Mechanisms on Touch-Based Mobile Devices2017, working paper, SSRN, with Martin Spann
In the research overview