Journal article2013
Steuerung von Kampagnen in sozialen Netzwerken
Controlling & Management Review, with Thomas Hess, Petra Oexler
Marie-Luise LorenzManagement team 2008 to 2010Every member of the management team pursues a doctorate alongside running the center. This is their academic work since 1999, clustered into the fields it falls into: journal articles, conference papers, book chapters, dissertations, preprints and reports, each linked to its official record.